In a move that tends to show the government, specifically the FCC, is worried about the public response to the end of analog broadcast television, on February 17, 2009, an award of 119.9 million dollars has been given to IBM.
Much of the effort to stem the ire of the masses will be put towards the distribution of the $40 coupons, 2 available to each household, to help defray the cost of the converter boxes to allow reception of broadcast television when analog broadcasting goes ‘dark’. (As usual, the government put little thought into whether this will simply allow the set top box makers to commensurately up the price.)
The money will be otherwise used for a massive educational effort, so that ‘Joe Average’ won’t think the Apocalypse has come while he was sleeping on February 16.
The funny thing is - when did IBM get to be a public relations firm?
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