Put a Google search box on your website and you'll give yourself an opportunity to pick up some extra revenue. You'll also give your site a bit of extra functionality by letting users search your old posts.
But you'll also be granting yourself a golden opportunity to create some joint ventures that could land you some finely targeted traffic.
When you generate the code for the search box, you'll be asked if you want to include SiteSearch -- the function that lets users search chosen sites as well as the Web. You can add three URLs that your users can search.
One of them will be the URL of your own website.
But what about the other two?
Find two sites that complement yours -- without competing with it -- and ask their publishers if they want to be included in your SiteSearch. In return, you can ask to be included in theirs. If those sites are about a similar topic to yours, you can be sure the traffic you receive from those searches will be targeted, and your users will be happy with the results from their searches too.
SiteSearch can be a great way for publishers to share similar users as they leave their sites. It's just a shame we can only do it twice.
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